A sneak peak at a selection of suppliers’ fourth-quarter promotions.
From Bacardi USA comes a football-themed fall promotion, “Pass It On,” for Dewar’s, the top-selling Scotch in the US. Both Dewar’s White Label and Dewar’s 12 Year Old are featured on the point-of-sale materials, which includes case cards, shelf talkers and the well-known Dewar’s mass merchandiser locker display.
Allied-Domecq Spirits is offering this stylish pole topped for Stolichnaya Vodka for the fourth quarter and the holidays. The artfully rendered Stoli ice cubes tie in with the Stoli Ice Pack promotion, and the brand’s latest merchandising campaign theme, “Stoli Toasts The Cold Truth.”
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