IN-STORE MERCHANDISING

ALIZé
(Kobrand)
A Valentine’s Day sweepstakes offer will award a first prize of a loose diamond valued at $3,000, a second prize piece of diamond jewelry worth $1,000 and 50 third prizes consisting of Alizé Diamond Martini kits. Supporting promotional materials include case cards, bottle neckers window posters and floor graphics.

AMARETTO DI AMORE
(Barton Brands)
Romance is the idea behind this Valentine’s Day
promotion. is promoting di Amore with case cards that include an order form for the third in a series of musical glitter globes. This year’s globe features the setting of a romantic dinner for two and plays the Lennon-McCartney classic, “If I fell in love with you.”

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BACARDI 8 (Bacardi-Martini USA)
The superpremium aged rum has kicked off a new promotional campaign featuring ads in newspapers and upscale magazines. The ads target young, affluent and cultured professionals who have the desire and the means for
the finer things.

BAILEYS (UDV)
Throughout February and March, the “Doors of Ireland” will be open, and inviting consumers to experience the Baileys with a CD containing contemporary Irish music, e-postcards, drink recipes and screensavers. The CD will be available through a near-pack or write for offer.

BEEFEATER GIN
(Allied Domecq)
A new U.S. advertising campaign is aimed at younger, “hipper” adults. Featuring the tagline “A bold spirit always stands out”, the ads will appear in national and regional magazines and billboards. Beefeater will also hold a sweepstakes this spring which will award a trip to London.

BORDEAUX WINE BUREAU

The Bureau has kicked off a new “hip” and “edgy” advertising campaign design to appeal to a younger audience. Hoping to capture middle-range, upwardly mobile consumers, the ads highlight that any moments in life that feel right are “

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