Americans are, indeed, drinking better these days, with the superpremium segments of several spirits categories — such as Scotch, bourbon, vodka and cognac — seeing lots more activity. Now, tequila has joined the growing list of spirits that are appealing to a growing niche of high-end consumers.
In the case of tequila that means either raising the perennial favorite, the Margarita, to new upscale heights or moving right on past it to more sophisticated sipping occasions.
Among the more recent additions to the upscale market: Reserva del Due
