COLD WEATHER, HOT PROFITS
As most of the country falls into a winter chill, there’s no reason that retailers can’t see their profit picture warm up. Here’s a selection of supplier merchandising materials to help show retailers the way.
Drinks-To-Go
Finlandia, from Brown-Forman Beverages Worldwide, is offering materials to highlight classic cocktails that can be made with the imported vodka. In addition, in markets where legal, there is a Finlandia co-pack carton with a featured juice or Bloody Mary mix.
At The Copa
Copa De Oro Coffee Liqueur, from Heaven Hill Distilleries, has a full lineup of merchandising materials promoting a variety of drinks made with the coffee liqueur. Case cards include tearpads with drink recipes. There are also shelf talkers, shelf strips and floor bins. The brand is also offering a value-added on-pack, for 750 ml bottles, featuring Coffee Masters gourmet Mudslide blend coffee.
Fishing For Sales
In an in-store promotion launching in February, Glenmorangie Single Malt Scotch, from Brown- Forman Beverages Worldwide, is partnering with Trout Unlimited and the American Forest Foundation in a consumer offer meant to build awareness of the Shared Streams program (a conservation program combining forest management, water quality protection and coldwater fish habitat restoration). For each bottle purchased, Glenmorangie will donate a part of its proceeds to Shared Streams, and will offer consumers a membership to Trout Unlimited for half price (which includes four issues of Trout magazine). Case cards include take-one brochures that explain the Shared Stream program.
Valentine Profits
Luna di Luna’s Merlot/Cabernet, from A.V. Imports, will spark retail profits this Valentine’s Day, with an exclusive heart-shaped candle and a bottle necker. The red bottle is perfect for Valentine’s Day, and the candle, which is available on 5,000 cases of the 750 ml “Ferrari” red bottles of Merlot/Cabernet, adds a special finishing touch. The wine will be supported in-store with a striking red and gold themed bottle necker and case card that coordinate with the current “Get Some” ad campaign.
