Control State Nine-liter case spirits volume during October grew at 9.9%, according to the National Alcohol Beverage Control Association.
Growth rates closer to trend, those associated with rolling-twelve months
and year-to-date volumes, are reported to be 3.8% and 3.9%, respectively.
October’s growth may have exceeded trend due to the following factors:
There were fifteen more selling days in this year’s October compared to
Michigan and Utah had five week selling periods this year against four week
periods last year.
October, 2007, had four Fridays while October, 2008, had five.
A Monday and Tuesday in last year’s October are replaced by a more heavily
weighted Thursday and Friday this year.
Spirits sales growth in nine states (Alabama, Maine, Michigan, Montana,
North Carolina, Ohio, Utah, Vermont, Virginia) more than doubled their
rolling-twelve month trends; five states reported double-digit growth
(Alabama, Michigan, Montana, North Carolina, Utah). West Virginia’s and
Wyoming’s October sales were soft.
Control State spirits revenues in October were up in excess of 11%.