ABSOLUT(r) VODKA UNCORKS ITS MOST REVEALING INNOVATION YET WITH ABSOLUT TUNE(tm)
Sparkling Blend of White Wine and Premium Vodka Embodies Sparkle and Spirit in a Champagne Flute
NEW YORK, NY – (October 9, 2012) – Bursting forth on the spirits scene today is ABSOLUT TUNE(tm), a sparkling fusion of crisp white wine and premium vodka. The unexpected blend brings together two best-in-class elements: a fruit-forward Sauvignon Blanc from the world-renowned Marlborough region of New Zealand and ABSOLUT(r), the world’s most iconic vodka. Designed to celebrate life’s greatest moments – with an eye on the fabulously fun set that live for celebrating – ABSOLUT TUNE delivers the perfect blend of sparkle and spirit for any occasion, any time, all in one glamorous glass. Whether it is girl’s night out, Sunday brunch or an unforgettable evening entertaining at home, ABSOLUT TUNE will shake up champagne flutes at premium bars, restaurants, hot spots and retailers in select U.S. cities this fall.
“As a brand that prides itself on innovation and cutting-edge collaborations, ABSOLUT TUNE fits strategically into some important consumption occasions in our consumers’ lives and allows us to be even more competitive in both the nightclub, bar and retail space,” said Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA. “Delivering sophistication, edge and the premium-ness our fans look to ABSOLUT to deliver, ABSOLUT TUNE is a perfect complement to our ever-expanding portfolio.”
To embody the stylish duality of ABSOLUT TUNE, two in-the-know women with show-stopping style and a serious taste for fun are bringing the dynamic combination to life: fashion designer Charlotte Ronson and singer-songwriter style icon Solange Knowles.
