The company is partnering with Alcohoot, a smartphone breathalyzer app. In addition, the company launched its “Wise Drinking” application. From the press release:
New York, N.Y., (May 22, 2014) – To complement the global efforts of parent company Pernod Ricard, which were highlighted by today’s launch of the “Wise Drinking” digital application, Pernod Ricard USA has put into place a series of initiatives that support its ongoing commitment to responsible consumption. Examples include:
