Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. In addition to exclusive events, the brand has created three signature drink recipes to help consumers celebrate summer. From the press release:
NEW YORK, NY (May 27, 2014) – With Memorial Day just a few days away, Kahlúa, the classic rum and coffee liqueur, is putting a stake in summer with the new Kahlúa Summer Shake-Up campaign. From casual dinner parties, to backyard BBQs, and everything in between, Kahlúa is out to inspire consumers to shake things up this season – do things a little differently – through engaging digital content and interactive experiences all summer long.
To launch the campaign, the brand is sponsoring the New York magazine and Vulture multi-city, summer-long Kahlúa Summer Shake-Up Movie Blend Series, with kick-off in New York City aboard the iconic Intrepid Sea, Air & Space Museum. With a series of themed frozen and iced cocktail bars on-deck, guests will enjoy all of the classic Kahlúa cocktails followed by a screening of a summer movie classic. The outdoor cocktail and movie screening event will be hosted by actress Jes Macallan, who stars on the ABC drama Mistresses and is best known for her chic style and sassy personality.
“We have always embraced Kahlúa as a classic cocktail liqueur, but this season, we’re excited to shake things up a bit for our fans,” said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA. “We want to show consumers that there is a retro-cool way to do summertime cocktails and parties. Our Kahlúa Summer Shake-Up campaign will inspire you to whip, shake and mix-up all of your favorite activities.”
The Kahlúa brand will feature classic summer cocktail parties and movie screenings through a unique and non-traditional series of events in select markets across the country.
To continue to drive engagement and education around how consumers can shake-up their own summer routine, the Kahlúa social media channels will serve as the hub of entertaining and cocktailing inspiration. Through a series of static and dynamic digital content to be posted across Facebook, Twitter, Instagram, Pinterest and the Kahlúa newsletter, the brand will share all of the essentials to playing the perfect party host by putting a fun, new twist on summer entertaining.
To learn more about the Kahlúa Summer Shake-Up, use the hashtag #KahluaSummer and visit us at www.Facebook.com/Kahlua, www.Twitter.com/KahluaUS, www.Instagram.com/KahluaUS and www.Pinterest.com/Kahlua.
Shake-Up Your Summer with these Signature Recipes
Join Kahlúa in taking it back to the classics with these signature cocktail recipes:
Kahlúa Frozen Mudslide
1 part Kahlúa
1 part ABSOLUT(r) Vodka
1/2 part Irish cream liqueur
1 part vanilla ice cream
In a blender add ice, Kahlúa, ABSOLUT, cream and ice cream and blend. Rim the inside of your glass with chocolate syrup and pour into a hurricane glass.
1 part Kahlúa
2 parts cream of coconut
1/2 part dark rum
1/2 part Hiram Walker(r) Dark Crème de Cacao
2 parts milk
Combine all ingredients with ice in a blender. Blend well and serve in a specialty glass.
Kahlúa Iced Coffee
2 parts Kahlúa
2 parts chilled iced coffee
1 part milk or cream
Pour Kahlúa into a highball glass filled with ice. Add coffee and milk or cream.