Brown-Forman Announces Broker Awards

Brown-Forman honored its top brokers at the annual Broker of the Year Awards, recognizing top sellers from FY2014. Winners received a check to benefit a charity of their choice. From the press release:


Louisville, KY (June 2, 2014): Brown-Forman hosted its 18th annual Broker of the Year Awards on Sunday, May 18th, crowning both Heavyweight and Middleweight winners for the 2014 fiscal year. Great Lake Wine and Spirits of Michigan captured the Heavyweight Winner title while Reliable Churchill of Montgomery County, Maryland was awarded Middleweight Winning honors. The two champion distributors were recognized “in the boxing ring” at the Broker Awards dinner in Marco Island, FL before attending the 77th annual NABCA conference.

The Brown-Forman Broker Awards are based on measurable objectives including volume goals, distribution, and other brand-building activities during the company’s fiscal year, ending April 30, 2014. Each winner received a pair of golden boxing gloves, a prize fighting bell plaque, and a $5,000 check to benefit the charity of their choice.

Marc Satterthwaite, Vice President of Sales Operations and Johnny Manuel, Senior Vice President of Sales, both from Brown-Forman, were on hand to lead the event and congratulate the winning brokers. Lew Cooper, Co-CEO of Great Lakes Wine & Spirits, credited “The close working relationship of Great Lakes and Brown-Forman as absolutely critical to our overall success in Michigan.” Reliable Churchill VP, General Sales Manager, Bruce Richardson stated, “I am proud to lead a great team that continues to win every day with these exceptional brands.”

For more than 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve.  Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 160 countries worldwide.  For more information about the Company, please visit


From left: Lewis Cooper III (Co-CEO Great Lakes Wine and Spirits, Terry Doherty(Vice President Spirits, Great Lake Wine & Spirits), Marc Satterthwaite, Mark Bodtke (Sales Director, General Spirits Division Great Lake Wine & Spirits), Ike Alexander (Sales Director, Universal Spirits Division Great Lake Wine & Spirits), Ryan Koehneke (Brown-Forman) and Mike Pyser,(Brown-Forman), representing Michigan, capturing the Fiscal 2014 Heavyweight Winner title at the annual Brown-Forman Broker Awards Dinner in Marco Island, FL.


From left: Johnny Manuel (Brown-Forman SVP Sales Director), Joe Giardina (Reliable Churchill Sales Manager), Marc Satterthwaite (Brown-Forman), Greg Ferrieri (Brown-Forman), Jason Gabarra (Brown-Forman) and Bruce Richardson (VP- General Sales Manager) representing Reliable Churchill, capturing 2014 Middleweight Winner title.


Please enter your comment!
Please enter your name here