The brewer is releasing its Brewlywed Ale for one day later this month, and offering one couple a chance to homebrew a wedding beer with help from Bob Cannon. From the press release:
BOSTON, June 6, 2014 /PRNewswire/ — Brides and grooms to-be are paying closer attention to their wedding menus, but it isn’t food that’s on their minds. Instead they’re drawing inspiration from the centuries-old tradition of brewing for weddings and focusing on craft beer as an important component of their big day, a trend wedding planning website Lover.ly confirms. Many couples are even homebrewing specialty batches for their weddings. In honor of this reinvigorated trend, the brewers at Samuel Adams are bringing back, for the third year, the one-day-only limited release of Samuel Adams Brewlywed Ale on June 18, 2014 at the Boston Brewery. The 2014 batch of Brewlywed Ale, a Belgian-style “bride ale,” is a distinct and complex brew with layers of flavor including tropical, floral aromas of Summer and Ella hops, and subtle hints of spice and clove from Belgian yeast.
And for those that can’t make it to Boston for this special sale, the brewers are bringing wedding beer to you. Samuel Adams is offering a once-in-a-lifetime opportunity guaranteed to blow all other wedding gifts out of the water. Samuel Adams brewer Bob Cannon (he of the famous beard) is going on the road to help one beer-loving couple homebrew their perfect wedding beer. Bob has a history of bridal brewing; he brewed what came to be Samuel Adams Irish Red for his own wedding.
Bob will work with the buyer prior to his visit to put together a one-of-a-kind recipe and then help brew the first batch of this special beer in-person. Also included are a homebrew kit, materials for three additional batches, personalized labels for the beer, a gift certificate to a homebrew store, and a beer dinner for up to six people at a local restaurant. A Samuel Adams representative will be on hand to help with bottling, with Bob serving as a personal mentor and coach throughout the entire homebrew process. This experience will be for sale one-day-only at 12:00pm ET on June 20th for $10,000 and all proceeds will go to Brides Across America, a nonprofit founded to provide military brides free wedding gowns. Be the first and only to purchase this once-in a lifetime experience! Details found here: www.samueladams.com/bob.
And for another way to experience Brewlywed Ale outside of Boston, Samuel Adams has teamed up with Ted’s Cigars to create limited-edition Samuel Adams Brewlywed Ale-seasoned cigars. The cigars, which showcase subtle spice notes and a floral sweetness from being seasoned by Brewlywed Ale, are the perfect wedding or groomsman gift. They will be available exclusively at TedsCigars.com/SamuelAdams throughout the summer (while supplies last).
What Founder and Brewer Jim Koch has to say about Brewlywed Ale: “This is our third release of Brewlywed Ale. Beer lovers start lining up before the sun even rises to get their hands on this brew, and that excitement never gets old. Craft beer is the ideal beverage for almost any occasion, and I’m thrilled to see beer drinkers across the country opting for craft beer over other wedding beverages. Brewlywed Ale has a floral, sweet and spicy character, and is the perfect brew to toast a new couple and pair with a wedding menu. Brides, grooms and craft beer drinkers alike have fallen in love with it and we’re excited to release the 2014 batch.”
Lover.ly, the new and popular all-in-one resource for wedding trends, inspiration, shopping and planning, has confirmed the spike in interest around featuring craft beers at weddings. As a real-time search engine with its finger-on-the-pulse of what’s trending in bridal, Lover.ly has seen a 14 percent uptick in beer related searches in the last four months from the brides, grooms and wedding attendees using the site. Lover.ly features over one million images and 400,000 products from every possible type of wedding allowing engaged couples and their family and friends to discover wedding ideas, receive tips, purchase wedding products, and share their wedding planning stories.
Kellee Khalil, Lover.ly Founder and CEO, recognizes craft beer’s growing popularity at weddings: “Lover.ly’s research shows more and more couples opting for craft beer over bubbly at their wedding receptions. Couples are always looking for ways to make their weddings one of a kind, and serving craft and homebrewed beer makes a huge impression on guests. Lover.ly has a ton of beer related inspiration and expert tips on our site and iPhone app that will no doubt help beer lovers integrate this trend into their wedding.”
For those headed to Boston to get their hands on the brew, the day will also feature beer-inspired food pairings, private brewery tours, and an on-site Justice of the Peace for romantic couples who want to marry or renew their vows in the Samuel Adams brewery hop garden. This year, only 200 cases of Brewlywed Ale have been brewed, so those looking for a unique wedding brew or a beyond-the-registry gift can line up for a chance to get their hands on a bottle or case. Sale starts at 9AM. For more information visit blog.samueladams.com.
Samuel Adams Brewlywed Ale, Brewers’ tasting notes:
This traditional Belgian-style “bride ale” combines the tropical, floral aromas of Australian Summer and Ella hops with subtle hints of spice.
Its light malt character and soft hop profile impart an upfront fruity taste followed by lingering notes of clove and honeysuckle from Belgian yeast.
At 8% ABV, Samuel Adams Brewlywed Ale is a medium bodied brew, deep golden in color with a slight unfiltered haze.
This special brew finishes a little crisp from the wheat, with a citrus and fruity note on the palate and lingering hop finish.
We recommend serving this beer at a temperature of 40-45