Pernod Ricard Responsib’ALL Day

Pernod Ricard USA employees gather on May 22 in New York City for the company’s Responsib’ALL day, a global mobilization for the company to promote responsible drinking. The day included: the launch of a collaboration with Alcohoot, a New York-based company that has developed an innovative smartphone Breathalyzer; the final round of an employee challenge to create marketing campaigns to reduce underage drinking, drunk driving and/or binge drinking where one winning group was selected by the audience to have their campaign developed next year; a demonstration of the company’s partnership with the Foundation for Advancing Alcohol Responsibility specifically through a recent sales mobilization effort; and the creation of a new public education campaign, “The Alcohol Talk”, aimed at teaching parents how to talk with their teens.


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