The summer campaign encourages consumers to visit Stoli lemonade trucks and events at the national Stoli Lemonade bar. From the press release:
NEW YORK,June 19, 2014 –Stoli(r) Vodkais positioning the Lemonade cocktail as the must-have drink this summer as it launches the “100 Days to Squeeze” campaign. Celebrating a fresh twist on the classic summer cocktail, the original vodka brand will highlight the cocktail’s versatility and infusion of local ingredients using it’s renowned flavor portfolio of Stoli(r) Ohranj(tm), Stoli(r) Citros(tm), Stoli(r) Razberi(tm) and Stoli(r) Blueberi(tm).
The “100 Days to Squeeze” campaign will encourage consumers to join them in squeezing the most out of the summer season at Stoli-branded lemonade trucks and national Stoli Lemonade bar night events. The trucks, deemed ‘limo-nades’, will head out across the country to sample Stoli Lemonade cocktails, refreshing flavored Lemonade ice pops, and daring consumers to take part in fun summer challenges to win Stoli prizes.
Lemonade is a refreshing at-home cocktail to make, due to its simple recipe and ability to customize the ingredients with locally sourced fruit and garnishes. Stoli has created unique value-added packs (VAPs), complete with the iconic glass mason jar and lemon juicer, to make it easy for consumers to serve their own cocktails at summertime events. Available at retail locations across the country, the VAP will also include a 750mL bottle of Stoli Vodka. Additionally, the brand will host more than 300 managed bar nights across the nation in 12 cities including: Boston, Chicago, Dallas, Denver, New York, New Jersey, Philadelphia, Miami, Washington, D.C., and Northern and Southern California.
“Lemonade is synonymous with summertime drinking and we’re excited to celebrate the season by inviting consumers to cool down as the weather heats up with a variety of refreshing Stoli Lemonade cocktails,” said John Shipley, Senior Brand Manager at Stoli Group, USA. “Whatever your flavor, this original American cocktail is the only libation to enjoy during a summer full of fun.”
To round out the campaign, Stoli is partnering with Thrillist to fete the Summer Solstice on Saturday, June 21 at Thrillist’s second annual “Best Day of Your Life” event bringing together the best of New York City’s food and drink scene on a day full of parties. The event will feature the Stoli Lemonade Lounge complete with a Stoli Lemonade ice pop stand, and summer dance party.
Head to the Stoli Instagram page to view Stoli Lemonade recipes featured as part of their summer Instagram video series and to the Stoli Facebook page for more details on the Stoli Lemonade Trucks and Thrillist event. Share your summer moments using #StoliLemonade on @Stoli or www.facebook.com/stoli.