Hometown Spirits: Tracking Consumption Preferences by Metro Area

Ever wonder what your region’s top-selling spirits are? The Beverage Information & Insight Group did too, so they used data from the 2013 Liquor Handbook and results from recent Shelftrac studies to find out. The analysis breaks down top spirits by market for consumption and retail shelf stocking, showing how the results change if you remove more popular spirits (like vodka and rum) as well. Click here to read the full report, complete with maps and information about how the data was collected and analyzed.


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