G.H. Mumm announced today that they have become the Official Champagne Sponsor of the Kentucky Derby, and Churchill Downs Racetrack, the Derby’s historic home, beginning with the 141st running of the race on May 2, 2015.
This partnership includes creation of the “G.H. Mumm Winner’s Circle” as part of the ongoing construction of the track’s $4.2 million Winner’s Circle Suites and Courtyard, directly beneath Churchill Downs’ famed Twin Spires.
As the Official Champagne Sponsor of the Kentucky Derby and Churchill Downs, G.H. Mumm will be a featured part of victory celebrations and key moments following stakes races and major events at the track throughout the year.
One such moment will be a sabering of the Cordon Rouge for the pre-race “G.H. Mumm Toast to the Kentucky Derby.”
“We are thrilled to become the official champagne of the Kentucky Derby,” said Jeff Agdern, SVP of Pernod Ricard USA’s Wine and Champagne group comments, “this sponsorship aligns perfectly with the dynamic spirit of G.H. Mumm and will enable us to achieve the growth and ambition we have for the brand in the market.”