Cachaça 51 Launches DJ­51 Music App

51_garrafaDJ­51 is a free app that analyzes the individual tastes of people in a room using their Spotify libraries and creates a playlist of music that reflects the collective musical taste of the participants.

DJ­51 was created by Cachaça 51, a Brazilian distilled spirit, as a brand experience that engages new and existing consumers, organically leveraging Cachaça 51 as a “cool and contemporary brand” in the US, according to a press release.

The app is available for Android and iOS.

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Cachaça 51 is a Brazilian distilled spirit made from the fermentation and distillation of fresh sugar cane juice. It is brewed by Companhia Muller de Bebidas, the largest producer of Cachaça in the world.

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