Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015.
The refreshed brand highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, according to the company.
The largest rebrand in Sauza history will roll out globally, driving the brand’s growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets: Japan, Brazil, Russia and the brand’s first foray into China.
Upon its global unveiling, Sauza Blue 100% Agave Tequila will take on the new name, Sauza Signature Blue, and will now feature a premium cork and wood closure.
Across all Sauza Tequila variants, the new packaging will include a redesigned label with a prominent depiction of the brand’s iconic Gallo, according to the company, as well as a unique bottle structure with the Tequila Sauza Crest and monogram embossed on the glass.
The Gallo is a cherished symbol of the Sauza brand and has been part of the Sauza Crest since 1873, according to the company. It was personally chosen by Sauza founder, Don Cenobio Sauza for representing courage, passion and perseverance.
Don Cenobio Sauza’s signature will appear on labels along with the La Perseverancia distillery story to reinforce the brand’s family heritage, deeply rooted in Jalisco, Mexico.