Live from the NABCA Annual Conference

I just returned from the NABCA Conference in Phoenix, where control state officials from across the country gathered to talk about Caring for the Customer, this year’s theme.

Outgoing Chairman Jeffrey Anderson of Idaho passed his responsibilities to incoming Chairman Steven Larson from Iowa at the conclusion of the conference (see Larson profiled in our latest issue of StateWays).

Session topics included Brand Loyalty (see photo below), Weed and Whiskey and “When Your Name is on the Label” (see other photo below). Keynoters included Steven Levitt and Dewitt Jones.

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In the July/August issue of StateWays we’ll provide complete coverage of the conference, including additional photos.

 

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The “Is Brand Loyalty Gone” panel discussion was moderated by Jeffrey Anderson from Idaho and Steven Larson from Iowa, and included panelists Mark Brown of Sazerac, Ernest Gallo of E & J Gallo Winery, Tim Hassett of Beam Suntory and Mark Teasdale of Proximo Spirits.

 

A panel discussion on "When Your Name is on the Label" included moderators Andrew Deloney from Michigan (far left) and Stephanie O'Brien from Vermont (far right), as well as Facundo Bacardi, Tito Beveridge, Philip Prichard and Carolyn Wente.
A panel discussion on “When Your Name is on the Label” included moderators Andrew Deloney from Michigan (far left) and Stephanie O’Brien from Vermont (far right), as well as panelists Facundo Bacardi, Tito Beveridge, Philip Prichard and Carolyn Wente.

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