Sounds like music to the ears of veterans.
Singer, songwriter and entertainer Toby Keith will join with the Veterans of Foreign Wars of the U.S. (VFW) in several initiatives to include donating a portion of sales of his Wild Shot Mezcal to the organization.
A variety of cocktails featuring the 100% green agave, 86.8 proof Wild Shot are served in Keith’s restaurants, and it’s ever-present at his shows, served alone or in mixed drinks from an inflatable bar.
The VFW — the nation’s largest organization of combat veterans —will now carry the mezcal among it’s more than 6,800 Posts as permitted. Among its many programs and services, the VFW offers scholarships, financial assistance, free calls home for deployed or hospitalized service members and help to veterans seeking service-related benefits and compensation.
Since 2002, Keith has been visiting and performing for United States service members at home and overseas, and just last year was the recipient of the Spirit of the USO Award. He plans to harness that energy to make the military community more aware of the support the VFW provides to veterans, service members and their families through a series of public service announcements, according to a press release.