The Virginia Department of Alcoholic Beverage Control is partnering with the Virginia Tourism Corporation, using the 46-year-old Virginia is for Lovers logo to promote the assortment of alcoholic products made in the Commonwealth.
Five Virginia ABC stores were selected to participate in the promotion:
- Richmond (10 North Thompson St.)
- Williamsburg (1244 Richmond Road)
- Virginia Beach (405 30th St.)
- Warrenton (175 Lee Highway)
- Vienna (436 East Maple Ave.)
These stores will be supplied with Virginia is for Lovers “trucker” hats that will be handed out with every purchase of a 750mL or larger size product made in Virginia. The purchase of any Virginia-made product only available in a size smaller than 750mL will also receive a hat.
These giveaways apply to Virginia wine and spirits only.
Additionally, employees of these stores will be wearing co-branded polo shirts for the duration of the promotion. The black polo shirts have the Virginia ABC logo on the front, and the Virginia is for Lovers logo on the sleeve.
The promotion runs until Labor Day.