Heaven Hill Brands has added to its portfolio of Evan Williams Flavors with the release of Evan Williams Peach.
With the tagline “No Fuzz. All Flavor,” Evan Williams Peach combines the smoothness of Evan Williams Bourbon with a fresh peach taste, according to the company. Bottled at 70 proof, it can be served as a chilled shot, on the rocks or mixed in a cocktail.
Flavored Whiskeys continue to be one of the hottest segments of the spirits industry, with sales currently up 20 percent, according to Nielsen ratings, and peach emerged as one of the hottest flavors in 2014 across the spirits industry.
Evan Williams Peach is initially available in the following markets: Texas, South Carolina, Kentucky, Virginia, North, Carolina, Georgia, Upstate New York, Ohio, Arkansas and California.
This new flavor is packaged in the square Evan Williams bottle, with a contemporary, see-through label featuring a stylized peach, and the logo for Evan Williams, according to the company.
The suggested retail price is $14.99 for a 750ml bottle.
Evan Williams Peach will be supported by an array of retail display materials allowing stores to prominently display the product and capture consumer attention. As an added incentive for trial, the 750ml size will also feature a $7 mail-in rebate, where legal.