Only one in 100 barrels of Jack Daniel’s Tennessee Whiskey is hand-selected to mature and attain the highest designation of Single Barrel quality. The New Hampshire Liquor Commission (NHLC) recently purchased a record 15 barrels — or the equivalent of 3,750 bottles — of Single Barrel, which will be available exclusively at select NH Liquor & Wine Outlets starting this week.
“Thanks to our record sales, which reached $626 million in FY 14, including $345 million in spirits alone, the New Hampshire Liquor Commission has tremendous buying power and industry awareness and is afforded unique opportunities to acquire and deliver exclusive products for our consumers,” said NHLC Chairman Joseph W. Mollica.
Dramatic temperature changes and placement in the highest reaches of Jack Daniel’s Lynchburg, Tennessee barrelhouses results in a distinct flavor profile from each and every barrel of Single Barrel, the company says. One constant is Single Barrel’s “robust taste,” with notes of toasted oak, vanilla and caramel.
In late April, NHLC spirits marketing specialist Mark Roy traveled to the small town of Lynchburg, home to the Jack Daniel’s Distillery, to obtain first-hand knowledge of the Jack Daniel’s whiskey-making process and to hand-select the 15 barrels of Single Barrel with the assistance of Jack Daniel’s Master Distiller Jeff Arnett, Assistant Master Distiller Chris Fletcher and representatives from Brown-Forman and Horizon Beverage Company.
On Friday, June 19, Jack Daniel’s Assistant Master Distiller Chris will make a special appearance and bottle signing at the Hooksett 93 North NH Liquor & Wine Outlet from 3-6 p.m. and participate in a Jack Daniel’s Family of Brands tasting and meet and greet at Makris Lobster and Steak House in Concord from 7-9 p.m.
On Saturday, June 20, Fletcher will participate in bottle signings and tastings at the Meredith NH Liquor & Wine Outlet from 11 a.m. to 1 p.m., the Gilford NH Liquor & Wine Outlet from 2-4 p.m. and conclude at the Laconia Roadhouse at the Weirs Beach Lobster Pound from 5-7 p.m..
The 15 varieties of Jack Daniel’s Single Barrel will be distributed throughout select NH Liquor & Wine Outlets and available for a limited time sale price of $44.99.Each bottle is adorned with a personalized medallion of authenticity inscribed with “Granite State Collection Record Setting 15 Barrels in 2015.”
Visit LiquorandWineOutlets.com and use the product locator to find Jack Daniel’s Single Barrel at your closest NH Liquor & Wine Outlet.