Maker’s Mark, Breeders’ Cup Partner to Raise $1M for Charity

The Breeders’ Cup, among thoroughbred racing’s most prestigious international events, and Maker’s Mark have announced a new partnership that will aim to raise $1 million for charity over the next three years.

image004Beginning with the 32nd Breeders’ Cup World Championships taking place October 30 and 31 at Keeneland Race Course in Lexington, Ky., the two brands will collaborate on a limited-edition collection of Maker’s Mark bottles, each of which will feature a previous Breeders’ Cup champion.

The proceeds from these bottles will be donated to various local and thoroughbred-industry charities through Breeders’ Cup Charities, the official charity outreach program of Breeders’ Cup.

The five limited-edition Maker’s Mark bottles will represent AP Indy, Cigar, Lure, Personal Ensign and Zenyatta and will be colored in the silks their respective jockeys wore during their careers.

Three of the bottles — AP Indy, Lure and Personal Ensign — will be released this fall, just before the Breeders’ Cup World Championships, at a ticketed event held at Keeneland on Thursday, October 29. The event, titled Champions for Charity, will be held in the VIP Maker’s Mark Bourbon Lounge at Keeneland, an upscale area intended to be the go-to, on-site social locale at the track during the week.

Attendees at the event will have the opportunity to bid on the bottles through a silent auction, with 100% of the donations going to the following organizations through Breeders’ Cup Charities: Grayson-Jockey Club Research Foundation, Kentucky Horse Park Foundation, The Lexington Cancer Foundation, Inc., The Race for Education, Thoroughbred Aftercare Alliance and University of Kentucky Markey Cancer Center Foundation.

The fourth bottle featuring Zenyatta will then be released in 2016, and the fifth featuring Cigar in 2017.


To further personalize the bottles, connections to the five champions will pre-sign each of their respective bottles.

To attend the party with the auction of the Maker’s Mark Breeders’ Cup-themed bottles, please visit or contact (859) 514-9428.

In addition to the special bottles being created, Maker’s Mark will also be featured in a signature cocktail at the racecourse and for all of the major Breeders’ Cup parties and hospitality events throughout the week, including Taste of the World and the Finish Line Celebration Party.


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