Southern Wine and Spirits Opens Alcohol Learning Center in Vegas

You can now take alcohol classes in the City of Lights.

Southern Wine and Spirits of Nevada has announced the launch of the Academy of Beverages and Fine Service’s new Learning Center in Las Vegas.

Housed in a custom-built space, this advanced beverage training facility was created by the design firm Tal Design.

“The beverage industry is constantly evolving to be at the forefront of style and tastes, and we are constantly stepping up the ways we educate and inform those who will be the face of our industry,” said Larry Ruvo, Senior Managing Director of Southern Wine and Spirits of Nevada, in a press release.

The Learning Center was designed with the input of Francesco Lafranconi, creator of the Southern Wine and Spirits of Nevada’s Spirits and Mixology Program. The Program has boasted over 1,000 graduates since 2000, who have been taught their craft by some of the world’s leading beverage authorities.

Actively teaching at the Learning Center with Lafranconi will be Cicerone Beer expert Sam Merritt, Master Sommelier Joseph Phillips, and Level Three Sake Sommelier and Master Sommelier Luis De Santos.

Also on offer will be a Certified Barista Program.


The Center also benefits from the expertise of Southern Wine and Spirits experts like Livio Lauro, Senior Director of Sales for Spirits, Master Sommelier Ira Harmon and Master Mixologists and Spirits Educators James Starkus, Max Solano and Jair Bustillos.

The Learning Center contains stainless steel work stations, built in an ergonomic “racetrack” design for speed, efficiency and ease of movement, the company said. All tasting surfaces are LED-equipped to help students capture the true color of the beverage.

Over a dozen mood light settings replicate for learners various hospitality environments. The entire space is fully integrated with a host of audio and visual tools that also enable remote learning and streaming of a variety of classes and events.

The Learning Center will be available to host supplier, trade and consumer events that create value for suppliers and partners to further incentivize their brands with Southern Wine and Spirits.


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