Winemaker Moët & Chandon this week unveiled a new brand platform called THE NOW, which includes a film by the same name.
The brand film was created by the studio We Are From LA, and “captures the moments that define THE NOW,” the company said in a press release. The film’s cast includes tennis legend and Moët & Chandon’s global brand Ambassador Roger Federer.
The film is set to the song Revolution by Diplo, the American DJ and producer. Viewers experience “unforgettable memories as the characters are living them, in a vibrant celebration,” the company said.
Moët & Chandon officially released THE NOW Tuesday night in New York in the presence of We Are From LA and the main characters of the film.
“Life is happening right now, all around us. THE NOW is about seizing these moments and having no regrets,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “THE NOW is spontaneous, bold and vibrant, and for life enthusiasts around the world.”
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