Collingwood has updated the bottle for its blended Canadian whisky.
In an effort to improve overall functionality and increase sustainability, the extra black cap from the previous packaging has been removed, the company says. The new front and back labels display a “premium appearance,” the company adds, and focus on the brand name.
“In conjunction with the new package, we’ve completely repositioned the brand to focus on craftsmanship, the vigor of the Canadian landscape, and the artisanal world, said Collingwood Brand Manager Heather Howell.
Collingwood is made at Canada’s longest continuously owned and operated distillery, the company says, in the town of Collingwood, Ontario. It is made from water from the Georgia Bay and grains sourced primarily from Canadian farms. The whisky is finished with an extra maturation step of resting with heavily toasted Maplewood staves.
The new Collingwood bottle is available nationwide for a suggested retail price of $28.99 for a 750-ml. bottle.