E. & J. Gallo Winery announced today that it will be the exclusive U.S. importer for Whyte & Mackay, the 5th largest producer of Scotch whisky in the world.
The portfolio that Gallo will import includes The Dalmore and Jura Single Malt Scotch Whiskies and John Barr Blended Scotch Whisky.
The partnership expands Gallo’s U.S. spirits portfolio with entry into the whisky category. Whyte & Mackay will still play a strong role in strategic marketing, the company says, and will support Gallo’s sales and distributor teams with active brand ambassadors.
“Our aim is to grow the availability of The Dalmore, Jura and John Barr Scotch whiskies in targeted on and off-premise accounts across the United States,” said Anna Bell, Director of Marketing for Gallo Spirits. “We’re excited that this partnership allows us to expand our portfolio with brands owning such a strong global equity, particularly in the luxury space.”
In the U.S., the spirits are expected to retail at $45-and-above per bottle for single malts, and at $20-and-above per bottle for blended whisky.
Gallo’s importation agreement with Whyte & Mackay goes into effect January 1, 2016.
Terms of the agreement were not disclosed.
