Disaronno and Jack Daniel’s Partner for Velvet Fire

The latest cocktail-based collaboration is Velvet Fire, which combines Disaronno and Jack Daniel’s.

A national partnership between the popular Italian liquor and top-selling American whiskey brand, Velvet Fire combines 2 parts Disaronno Velvet and 1 part Jack Daniel’s Tennessee Fire.

Velvet Fire blends creamy hints of toffee and apricot from Disaronno Velvet with the warming notes of cinnamon liqueur and whiskey character of Jack Daniel’s Old No. 7 Tennessee Whiskey for a “distinct and smooth cinnamon pour,” the companies say.

“Disaronno is honored to partner with Jack Daniel’s to create Velvet Fire,” says Ignacio Llaneza, VP of brand and trade marketing for Disaronno. “The timing was perfect, with the exciting growth of both the flavored whiskey and cream liqueur categories. The mixability of Disaronno Velvet combined with Jack Daniel’s Tennessee Fire makes for a very unique tasting experience that will intrigue many palates of spirits and cocktail lovers.”

Launched in April 2020, Disaronno Velvet is the newest innovation to the liqueur category from the Disaronno brand. Bottled at 17% ABV, Disaronno Velvet has a floral character of almonds with hints of chocolate and vanilla, the company says, all while providing the usual Amaretto flavor profile of Disaronno.

Jack Daniel’s Tennessee Fire launched globally in 2016 and has since become one of the top-selling flavored whiskies in the world. At 35% ABV, Jack Daniel’s Tennessee Fire is crafted with Jack Daniel’s Old No. 7 Tennessee Whiskey, naturally infused with a proprietary cinnamon liqueur for a smooth and delicious taste.

“We’re extremely excited about this new partnership with Disaronno to introduce Velvet Fire to our friends around the country,” says Lauren Richmond, Jack Daniel’s Tennessee Fire brand manager. “Bringing these two iconic spirits together will build on their popularity and success to leverage the mixability of both brands in a unique way.”


Velvet Fire, which features a 750-ml. bottle of both Disaronno Velvet and Jack Daniel’s Tennessee Fire, is now available nationwide with a suggested retail price of $49.99 per pack. Sold separately, the suggested retail price for Jack Daniel’s Tennessee Fire is $19.99 per 750-ml. bottle, with Disaronno Velvet available at a suggested retail price of $29.99.


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