The Distilled Spirits Council of the United States (DISCUS) has announced that Bourbon Women Association, the organization for women who are passionate about bourbon culture, women and the promise of adventure when the two are combined, is joining Spirits United as a partner member, growing the platform’s reach and influence on issues important to the spirits industry.
“As the first female consumer group in the industry that serves not only as an opportunity to grow and support women across the nation but as a movement to help the industry, Bourbon Women is a perfect fit for Spirits United,” said Chris Swonger, president & CEO of DISCUS and Responsibility.org. “Bourbon Women members are motivated to secure a more modern and accessible spirits marketplace so all adults that wish to do so can enjoy great bourbon. We are thrilled to partner with Bourbon Women and look forward to bringing positive change to our industry.”
“Bourbon Women Association members, whether consumers or industry members, want to be able to share their favorite whiskies and spirits with friends and family, so partnering with Spirits United helps us educate our members and raise awareness of issues that we can take action on as individuals,” said Heather Wibbels, managing director of Bourbon Women Association. “Bourbon has always been about sharing. And as a DISCUS initiative, Spirits United gives our members the tools to make changes and drive a discussion about access to whiskies and spirits across the country.”
Spirits United and its partner members continue to underscore a strong commitment to responsibility. Through Spirits United’s social media content and information on its site, spirits advocates will be encouraged to join industry efforts to prevent underage drinking and drunk driving, and to promote the responsible consumption of beverage alcohol.