ReserveBar Names O’Shaughnessy Chief Digital Officer

ReserveBar has appointed Laura O’Shaughnessy as its Chief Digital Officer.

In this role, she will be responsible for overseeing the online customer experience, marketing, revenue, data services, and e-commerce solutions, reporting directly to company president Derek Correia.

Coming to ReserveBar with extensive experience, O’Shaughnessy is a Director of Vroom and Acuity Brands and has most recently been a consultant focused on driving customer journey and satisfaction. Previously, for 11 years, she co-founded and was CEO of SocialCode, which provided brands with data-driven tools and teams to run marketing across social, digital, and e-commerce. She holds an MBA from the MIT Sloan School of Management and a bachelor’s in economics from the University of Chicago.


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