Bacardi Limited today announced a series of C-suite moves within global commercial and finance and the North America business.
Current Regional President for North America, Pete Carr will take on the newly created role of Executive Vice President and Global Growth Officer.
Carr becomes responsible for commercial excellence and strategy, route-to-market models, digital commerce and on-trade relationships for the family-owned spirits business. Prior, he had more than eight years at the helm of one of the company’s largest markets. Under his leadership, Bacardi introduced a new model for national spirits distribution in the U.S., the company says, and propelled investment in digital commerce in the region.
Tony Latham, currently global Chief Financial Officer, will take over as Regional President of North America.
In the last three years, Latham has helped steer the company through the recent global challenges. In his time at Bacardi, he has worked closely with the business in North America, the company says, and is well versed with the commercial, organizational and route-to-market aspects of the region.
Albert Vila Tarres will succeed Tony with a promotion to the role of Bacardi Limited Global Chief Financial Officer (CFO). His 12-year journey with Bacardi has taken him across the globe, having served as CFO for the regions of Latin America, Western and Eastern Europe and, most recently, North America.