Deutsch Acquires Partial Ownership in Cantera Negra Tequila

As the tequila category continues to trend heavily, Deutsch Family Wine & Spirits has entered into a joint venture with Two Sons Imports, LLC, owner of Cantera Negra Tequila.

Deutsch has acquired a partial ownership stake in Cantera Negra to become the exclusive global sales and marketing partner.

Cantera Negra (“Black Quarry” in Spanish) already has distribution in 28 states. More than 40 years ago, Don Alberto Becherano began working on a proprietary method tequilas. Many years later, the Becherano family sold the Cantera Negra trademark to Two Sons Imports. Don Alberto and his son, Dan Becherano, continue to produce the portfolio of products.

These include a range of sipping tequilas, up to the Extra Añejo, along with Cantera Negra Café, a 100% blue agave and coffee blended liqueur.

The brand’s namesake derives from the black volcanic rock found in soil of the agave fields of Jalisco, Mexico, where the agave for the tequila are harvested. Cantera Negra’s aged tequilas age in custom coal-fired barrels, the company says. The last step is blending, with no additives put in.

“We are extremely excited to be adding Cantera Negra to our portfolio,” says Peter Deutsch, CEO of Deutsch Family Wine & Spirits. “Our partnership with Two Sons is the culmination of a four-year search for the right tequila brand and the right partners. Cantera Negra represents a critical addition to our five-year strategy to help us scale our luxury spirits business by providing consumers with an exceptional quality tequila option to choose instead of more mass-produced offerings.”

ArentFox Schiff, LLP served as outside legal counsel for Deutsch Family Wine & Spirits. Taft Stettinius & Hollister, LLP served as outside legal counsel and RKCA, Inc. served as financial advisor to Two Sons Imports.



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