The fast-growing cocktail mixer and Bloody Mary RTD producer Zing Zang has expanded its distribution agreement with Southern Glazer’s Wine & Spirits.
Established in 1997, Zing Zang has previously worked with Southern Glazer’s in the central and western U.S. Effective April 1, 2023, the new agreement will move the Zing Zang mix and RTD portfolio into Southern Glazer’s national distribution network, and expand distribution coverage to include the new markets of TX, LA, NE, OK, FL, SC, IN, CO, MD, DE and DC, and control state brokerages in OR, VT, NH, ME, NH, MS, AL, NC and MT.
“This expanded partnership will help unleash continued growth for Zing Zang,” says Brent Albertson, CEO of Zing Zang, LLC. “We are impressed with the work of the Southern Glazer’s team so far on the brand and look forward to tapping into more of their expertise, including their industry-leading Proof eCommerce platform, their national accounts reach, and their strength in the on-premise and liquor channels. SGWS has also shown us that they can execute in non-traditional sub-channels like golf, casino, resorts, brunch, and sports venues where we see valuable consumer opportunities.”
This comes as the RTD category continues to grow.
“We are excited to be strengthening our relationship with Zing Zang and to have the opportunity to sell the full portfolio of their innovative RTDs and Premium Mixes,” says Mark Chaplin, Senior Vice President, Sales and Marketing at Southern Glazer’s. “Our expert Southern Glazer’s team is poised and ready to put our full suite of capabilities to work for Zing Zang. Whether it’s tapping into our marketing, digital, or business intelligence expertise, we are confident that we can help Zing Zang achieve their business objectives.”