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ReserveBar Names O’Shaughnessy Chief Digital Officer

ReserveBar has appointed Laura O’Shaughnessy as its Chief Digital Officer. In this role, she will be responsible for overseeing the online customer experience, marketing, revenue, data services, and e-commerce solutions, reporting directly to company president Derek...

Pernod Recard Creates Dedicated American Whiskey Division

Following an ongoing strategy of investing in American whiskey, Pernod Ricard has launched a dedicated business unit for the segment, The American Whiskey Collective. This new entity will manage marketing and production of Pernod Ricard's...

DISCUS, Pronghorn Partner to Improve DEI in Spirits

The Distilled Spirits Council of the United States (DISCUS) and the DEI-focused company Pronghorn today announced a partnership to increase hiring from within the Black community among leading spirits suppliers.  According to Pronghorn research, while Black Americans...

Heaven Hill Will Build $135M Distillery in Bardstown

As the modern American whiskey boom continues and Kentucky tourism heats up, Heaven Hill has disclosed plans for a new, $135-million distillery in Bardstown. The new site is slated to open by 2024. The distillery will...

Cool Cat Expands, Sponsors Sports Franchises

Cool Cat, a line of low-calorie wine spritzers, has announced its expansion across the East and West Coast, and has signed a sponsorship deal with with the New York Mets and San Francisco 49ers. Cool...

ReserveBar Supports Minority-owned Businesses With Spirited Change Initiative

In July 2020, ReserveBar launched its Spirited Change Initiative (SCI), which provides consumer and trade exposure for Black, minority and women-owned and operated businesses in the beverage alcohol industry. The spirits industry has historically...

Provi, SevenFifty Partner on Alcohol Ecommerce Marketplace

As the alcohol ecommerce world continues to grow and evolve in a post-Covid world, Provi and SevenFifty have joined forces to create an expanded online marketplace. The deal brings together two alcohol e-commerce companies, aiming to streamline operations for licensed retailers,...

Diageo Introduces 2021 Distillers Edition Collection of Scotches

Diageo has unveil its 2021 Distillers Edition bottlings in the U.S., an annual release of single malts double-matured in different casks.  Each of the six offerings uses that distillery’s core offering as the base. Thus,...

A Lesson All Retailers Can Learn from Budweiser

“Why ask why? Try Bud dry” was a 1990 advertising campaign that was successful in the introduction of light lager beers. It is also a very useful phrase in your business. Frequently we visit businesses...

Woodford Reserve Announces Holiday Bottles

In time for the holiday season, Woodford Reserve has announced the release of its annual holiday bottle, which features artwork by British architect Nick Hirst. Also for the holidays, Woodford Reserve and Williams Sonoma will...

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