Balancing Conflicting Priorities
Control states often juggle many conflicting priorities. In addition to being large revenue generators for their respective states, control states are generally charged with overseeing enforcement and education as well. As Director of the...
Talking Whiskey With Eddie Russell
What’s more traditional in the world of whiskey than the Russell family at Wild Turkey? You might say that bourbon is in their blood, this multigenerational team of master distillers. Today, Eddie Russell and...
What’s Hot in Tequila and Mezcal in 2020
Tequila and mezcal remain red hot. Both spirits tap into numerous trends that should keep the categories very much on the minds of consumers in 2020.
Recent growth has been impressive. In 2018, tequila sales...
7 American Whiskey Trends in 2020
Brown spirits continue to boom in America. Although consumer education remains a bit behind — many people still don’t know the difference between bourbon and whiskey — interest in distilled spirits is very high.
This is obviously...
NHLC Surpasses $2.3 Million in Fundraising Effort
Over the past five years, the New Hampshire Liquor Commission (NHLC) has helped raise over $2.3 million for New Hampshire nonprofit organizations.
Beginning in 2015, NHLC leadership undertook an effort to develop strategic partnerships with...
Vermont Raises the Bar
Sluggish revenue. Antiquated warehouse processes. The growing threat of privatization. These were just some of the challenges facing Vermont’s Division of Liquor Control a few short years ago. But new leadership, and a top-down...
What Alcohol Consumers are Buying During the COVID-19 Crisis
iquor stores nationwide have evolved with the coronavirus outbreak. While this crisis sadly decimated the on-premise industry, COVID-19 has sparked a sales boom for beverage alcohol retailers. Unable to visit bars and restaurants —...
Why Single Barrel Store Pick Whiskeys are Gaining Popularity
Something interesting happened with store pick whiskeys in 2020.
Retailers and clubs have selected and bottled their own single barrel whiskeys for some time. About a decade ago, pioneers like Lincoln Road Package Store in Mississippi, and Tippins...
The Alcohol Brands Driving Meaningful Change in DEI
The recent, much-needed emphasis on diversity, equity and inclusion (DEI) in the beverage alcohol industry is reflected by the rise of successful brands with diverse ownership. Gradually, industry leaders represent a broader range of...
In Alcohol Retail, Cleanliness is Next to Profitability
"Cleanliness is Next to Godliness" comes from Charles Wesley, credited as the founder of the Methodist Church, though perhaps the phrase can be adapted to our retail stores as, “Cleanliness is Next to Profitability.”
We...
