McCarthy Elected Chairman of Sky Ranch Foundation
The Sky Ranch Foundation — a nonprofit governed by alcohol-industry members that supports at-risk youths — has announced changes in leadership.
George F. McCarthy has been elected as the new chairman.
McCarthy has been chairman of the Board of Corby Spirit and...
Virginia ABC Invites Community Organizations to Participate in Project Sticker Shock
In its continuing efforts to prevent underage drinking, the Virginia Department of Alcoholic Beverage Control (ABC) has retooled its community awareness program, Project Sticker Shock.
In addition to a new look for the program’s messaging,...
Maker’s Mark Lets Retailers Customize in ‘Private Select’ Program
Whiskey enthusiasts can now make their own Maker’s Mark.
The company announced its newest program this week — Private Select.
This program allows retail customers to “make their own Maker’s,” the company says, by finishing fully-matured cask strength Maker’s...
New Bacardi Marketing Aimed at Millennials
Bacardi rum has unveiled a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, the company says.
This is the first campaign launch...
Pernod Ricard Grows in U.S., Europe, Shrinks in China
Pernod Ricard's first-quarter sales report paints a rosy picture in America and Europe. The French spirits company reported 6% and 3% growths in those two markets, respectively.
However, Pernod Ricard suffered a 1% deceleration in the rest...
The Winebow Group Acquires Noble Wines
The Winebow Group, a national importer and distributor of fine wine and craft spirits, announced yesterday its acquisition of Noble Wines of Seattle, Washington.
The companies will combine their efforts in Washington and Idaho, and operate...
Interview with Tom Jensen, an American Making Whiskey in Ireland
There’s opportunity in America for Irish whiskey.
Although the category still trails scotch sales in the U.S. by about 1 to 4, it is gaining steam. Pernod Ricard’s Irish lineup has performed impressively in recent...
2 Chainz Talks About His Jägermeister Video, ‘Dirty Amber’ Cocktail
Entertainers are natural ambassadors for alcohol brands. Music and drink go hand-to-hand at parties and celebrations. Among the latest performers to take this role is 2 Chainz. The Grammy-nominated rapper is a new spokesperson...
Sky Ranch Gives Thanks This Holiday Season
Every day, countless citizens volunteer their time and effort assisting those in need. At this time of the year, it is especially appropriate to give thanks to those charitable organizations and their staff and volunteers who devote...
How to Drink Wine in Winter: Food Pairings and Party Must-Haves
Winter is meant for wine.
Sure, every season is a good time to uncork a bottle. But something about the snow and cold weather outside makes sitting down with a good glass indoors all the...
