Bacardi Celebrates Cuban Culture on Cuban Independence Day

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Bacardi toasted Cuban culture last night at the Bacrdi Rum Cuban Independence Day annual celebration. Bacardi brought the spotlight to talented Cuban musicians at this year’s event, which celebrates Cuba’s independence from Spain. Included in the event was...

Stella Artois and John Legend Team Up to ‘Host Beautifully’

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Stella Artois launched its summer campaign with musician John Legend in an event that unveiled what the beer brand calls "The A-Z Guide to Host Beautifully." The event included rides on hot air balloons, a musical performance by...

Khortytsa Vodka Gets into the Ring

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Khortytsa Vodka (pronounced "Hor-Ti-Tsa") was the official sponsor of the Gennady Golovkin v. Willie Monroe Middleweight World Championship fight held Saturday, May 16 at the Forum in Los Angeles, CA, and broadcast on HBO. Golovkin, 32-0 (29KO’s)...

RumChata Ready to Roll with Andretti at The Indy 500

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RumChata is back at the Indianapolis 500 this year as sponsor of Marco Andretti’s No. 27 car. Both sides of Marco’s cockpit will be decorated with the RumChata logo as he races around the Brickyard in...

3 Ridiculous Questions with Jimmy Kimmel and David Beckham

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In celebration of World Whisky Day this weekend, Jimmy Kimmel invited David Beckham to sit down at his bar to share a glass of Haig Club Single Grain Scotch Whisky and answer “Three Ridiculous Questions.” During their bar side...

From Holland to NYC: Ketel One Vodka Celebrates Artistically

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Last night, De Nolet — presented by Ketel One Vodka — made its debut in New York City with an event to discover the 11 generations of craftsmanship behind Ketel One Vodka. After entering through a 45-foot windmill inspired by the Nolet...

Hiro Sake Visits Broadway

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Hiro Sake, the hand-crafted premium sake from Japan, sponsored the opening night party on April 23 for the new Broadway musical, "The Visit," starring Chita Rivera. Hiro created a special cocktail especially for Rivera, called Claire’s Sweet...

Zodiac Vodka Travels Through Time, Lands in California

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Zodiac Vodka and Scooter Braun introduced the spirit brand to the California market on May 4 as part of the brand’s national rollout. The night’s theme was a journey through time. Upon walking up to the venue, guests were greeted...

Pioneer Works 2nd Annual Village Fête

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Above: Lauren Santo Domingo, Poppy Delevingne, Harley Viera-Newton, Sienna Miller, Alexa Chung, Theodora Richards at Pioneer Works 2nd Annual Spring Village Fete Presented by Bombay Sapphire Gin.   The event was hosted by Maggie Gyllenhaal, Peter...

A New York Braai with Cape Classics

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Cape Classics held its 2nd annual New York Braai — a traditional South African BBQ — in White Plains, NY, on April 13. As part of its U.S. Wine Tour, the Braai featured Cape Classics’...

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