Rum’s Conundrum
The rum category seems always on the cusp of cashing in on the brown spirits vogue that has made stars of whiskey and brandy....
Why Flavored And Spiced Rums Remain Hot Sellers
The bright spot in the rum category these days is the vibrant flavored segment, especially the spiced variants.
The flavored rum category is growing and...
Interview: Louisiana Spirits’ Trey Litel On The Future of American Craft Rum
You may not think of Louisiana as rum country. But before the Revolutionary War, the state’s sugarcane plantations were so flush with rum that...
4 Things To Know About Jamaican Rum
Premium rum is shaping up as the next big sipping category. More Americans are becoming spirits connoisseurs after the recent successes of premium whiskey...
Brand Spotlight: Diplomático, and Venezuelan’s Strict Rum Rules
Rum production operates under different rules depending on the country. Unfortunately, some are laxer than others. Not Venezuelan. Quite the opposite, explains Gilberto Briceño,...
U.S. Government Renews Havana Club Trademark for Pernod Ricard; Court Battle Continues
The fight over Havana Club Rum took another turn this week, as the American government renewed the brand's trademark for Pernod Ricard.
The renewal of the...
Bacardi Testifies Before Congress in Havana Club Rum Matter
Bacardi continues to defend its ownership of Havana Club Rum.
The U.S. government last month granted renewal of the rum's registration to the Cuban government. In response, Bacardi FOI'ed...
Caribbean Rums are Positioning Themselves as Sippers
Everybody thinks of whiskey as enjoyable straight up in a glass. But why not rum? Why do many consumers consider this spirit more suitable...
Does Rum Age Better, Under the Sea?
Seven Fathoms Rum, true to its name, ages rum in an unusual place: 42 feet underwater. (1 fathom = 6 feet.) We recently caught...
The Spice Trade
Flavored and spiced rums drive business by promising the beach in a bottle.
Sun, sand and surf — lazy summer days and easy-drinking rum cocktails...
