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South African winery Goats do Roam has launched a new package featuring a 3,500-year-old Mesopotamian image of a goat on the front label, while explaining the grape varieties that went into their blends on the back labels. Celebrating the U.S. debut of their Red, White and Rose blends at the South African restaurant Braai, in New York City, were Goats do Roam owner and winemaker Charles Back (left) and U.S. brand manager Robin Back.

Chef Mario Batali, Chef Daniel Boulud, Questlove and Editor-in-chief of Food & Wine Dana Cowin attend The Launch Of EAT (RED). DRINK (RED). SAVE LIVES at Eataly Birreria on June 2, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for (Red))

Pernod Ricard USA employees gather on May 22 in New York City for the company's Responsib'ALL day, a global mobilization for the company to promote responsible drinking.

Tanduay Asian Rum sponsored Miami New Times' Best of Release Party at the Rusty Pelican in Key Biscayne, FL. The event named more than 400 of the best places to shop, eat, drink, and party in the popular South Florida city. Guests enjoyed an evening of music, dancing, light bites crafted by famed Miami restaurants, cocktails and classic retro video games.

On July 26, Tanduay Asian Rum sponsored Yelp's 10th year anniversary at the Coral Gables Art Museum in Coral Gables, FL. Tanduay had a spin-to-win wheel giveaway, where attendees could try their luck at winning branded key chains, bottle openers, shakers and t-shirts.

Bartender Kenta Goto serves up the Far East Side -- a take on a mojito featuring Gekkeikan Nigori -- at last month's Sake: Unfiltered event at KOA Restaurant in Manhattan.

Tanduay Asian Rum made its debut at the Chicago Gourmet last weekend, and local bartender Carlos Cuarta was on hand to mix drinks for the nearly 10,000 attendees.

Guinness raised a glass in honor of The Leary Firefighters Foundation by presenting LFF founder Denis Leary with more than a half a million dollar donation on Sept. 30 in New York City.

Constellation Brands senior vice president Jim Ryan presents a check in the amount of $775,000 to The V Foundation for Cancer Research executives last week in Chicago.

The New Yorker publisher Lisa Hughes, left, and Stoli Group USA CMO Lori Tieszen kicked off The New Yorker Festival October 10 at Stoli's "Spirit & Ink" exhibit, celebrating the intersection of New York literature and cocktail culture.