BIG Homepage Feature

Whiskey To Go-Go

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American straight whiskeys continue to move off store shelves even in rough economic times.

A Cordial Holiday Season

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Effective merchandising of cordials and liqueurs can provide a sales surge for the upcoming holiday season.

Cognac and Brandy: Icons of Luxury

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With the holiday selling season imminent, cognacs and brandies offer consumers prestige at an affordable price.

Irish Spirits Rising

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As Irish whiskey makes greater gains percentage-wise than any spirits category, marketers gear up with new promotional activities for 2009.

Spotlight On: Worcester County, MD

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Starting from scratch.

TEQUILA’S MAGIC FORMULA

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New products, high-end variants and totally new types of tequila are transforming this fast-growing category.

Sparkling Sales

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Even with a tough economy,the latest in champagne and sparkling wines should provide a welcome boost to the bottom line.

SHIP SHAPE

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The New Hampshire Liquor Commission runs a tight, constantly improving operation where innovation is key and customers are king.

California Chardonnay Lightens Up

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Still among California's most popular wines, Chardonnay has evolved into a range of styles to broaden consumer appeal.

Control States Executive Forum

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Top Control State Officials Discuss the Latest Developments Within Their Jurisdictions.

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