Trip Report: Visiting the Serralles Distillery in Ponce

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Earlier this year, I traveled to Puerto Rico to meet with sixth-generation rum maker Roberto Serralles, vice president of business development at Destileria Serralles.

Creative Industry Promotions – Part II

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More of what beverage alcohol brands are working on to attract consumer attention, increase brand recognition and drive sales in a competitive marketplace.

Cruzan Launches Don’t Hurry Ad Campaign

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Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message.

Kahlua Shaking Up Summer

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Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. In addition to exclusive events, the brand has created three signature drink recipes to help consumers celebrate summer.

New Sociability Campaign from Burnett’s

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Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs.

Bringing Together Scotch and Tequila

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Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement.

Taking Home the Spirit with el Jimador

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Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more.

New Importer for De Kuyper’s Chocovine

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Netherlands-based De Kuyper, which owns several spirits and liqueur brands, reached an agreement with Royal Dutch Distillers to import its Chocovine portfolio in the U.S.

Pernod Increases Stake in Avion

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Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion.

Hudson Whiskey’s New Brand Ambassador

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William Grant & Son's Hudson Whiskey brand held a contest earlier this year as part of a search for a new brand ambassador. Han Shan was selected as the winner, and he's now regularly posting updates on the brand's website about his first months on the job.

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