Trip Report: Visiting the Serralles Distillery in Ponce
Earlier this year, I traveled to Puerto Rico to meet with sixth-generation rum maker Roberto Serralles, vice president of business development at Destileria Serralles.
Creative Industry Promotions – Part II
More of what beverage alcohol brands are working on to attract consumer attention, increase brand recognition and drive sales in a competitive marketplace.
Cruzan Launches Don’t Hurry Ad Campaign
Cruzan Rum's new digital campaign encourages fans to take it slow, incorporating a number of YouTube videos to establish the brand's message.
Kahlua Shaking Up Summer
Kahlua is launching an interactive digital content campaign for summer, called the Summer Shake-Up. In addition to exclusive events, the brand has created three signature drink recipes to help consumers celebrate summer.
New Sociability Campaign from Burnett’s
Burnett's Flavored Vodka recently launched a "More fun with every flavor" ad campaign, including print, digital and social media programs.
Bringing Together Scotch and Tequila
Next week representatives from the two spirits associations (The Scotch Whisky Association and the Tequila Regulatory Council) will meet in Mexico to sign a cooperative agreement.
Taking Home the Spirit with el Jimador
Tequila brand el Jimador launched "Take Home the Spirit," a 360-degree branding program partnering with Foursquare. Soccer fans can connect with the brand through Facebook contests, team-inspired recipes and more.
New Importer for De Kuyper’s Chocovine
Netherlands-based De Kuyper, which owns several spirits and liqueur brands, reached an agreement with Royal Dutch Distillers to import its Chocovine portfolio in the U.S.
Pernod Increases Stake in Avion
Pernod Ricard USA now holds a significant majority state in Avion Spirits LLC, owner of tequila brand Avion.
Hudson Whiskey’s New Brand Ambassador
William Grant & Son's Hudson Whiskey brand held a contest earlier this year as part of a search for a new brand ambassador. Han Shan was selected as the winner, and he's now regularly posting updates on the brand's website about his first months on the job.
