Features

Effective merchandising of cordials and liqueurs can provide a sales surge for the upcoming holiday season.

All aboard. The Irish spirits segment is following many different tracks. For years, the big story out of Ireland has been the double-digit increases in the whiskey category. That phenomenal growth shows no signs of slowing down, agree all the major players. That momentum has spurred many new developments, including a new major player, distillery expansions, tourism, additional expressions, packaging changes, re-launches, and even a new category of liquid.

The Oregon Liquor Control Commission (OLCC) keeps on top of changes.