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ElBulli executive chef Ferran Adrià and Cheers managing editor Peter Kowalke at the Estrella Damm INEDIT beer launch party at Blue Hill at Stone Barns in Pocantico Hills, N.Y.

Ardbeg presented a night of Whisky Exploration on Oct. 23 at The Intrepid Sea, Air & Space Museum in New York City as NanoRacks Managing Director Jeffrey Manber, left, officially returned vials of Ardbeg whisky that spent 3 years in space to Ardbeg's Director of Distilling and Whisky Creation Dr. Bill Lumsden.

Adam Harris, North American Bourbon Ambassador at Beam, introduced the new Jim Beam Signature Craft Series at the Flatiron Room in New York City. 

Charles Kelly of the band Lady Antebellum holds a Ketel One dutch mule while playing ping pong at the Harvest Night After Party during the Music City Food and Wine Festival in Nashville on Sept. 20.

Tanduay sampled two signature cocktails-The Blushing Geisha made with Tanduay Gold, Finest Call Mai Tai, Ginger Real and Finest Call grenadine and the Asian Colada blended with Tanduay Silver, fresh pineapple juice, Coco Real and Finest Call Basil Infused Syrup-to close to 500 attendees between the two days.

South African winery Goats do Roam has launched a new package featuring a 3,500-year-old Mesopotamian image of a goat on the front label, while explaining the grape varieties that went into their blends on the back labels. Celebrating the U.S. debut of their Red, White and Rose blends at the South African restaurant Braai, in New York City, were Goats do Roam owner and winemaker Charles Back (left) and U.S. brand manager Robin Back.

Chef Mario Batali, Chef Daniel Boulud, Questlove and Editor-in-chief of Food & Wine Dana Cowin attend The Launch Of EAT (RED). DRINK (RED). SAVE LIVES at Eataly Birreria on June 2, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for (Red))

Pernod Ricard USA employees gather on May 22 in New York City for the company's Responsib'ALL day, a global mobilization for the company to promote responsible drinking.

Lone Survivor Foundation executive director Terence Jung was presented with a check for $108,985 by RumChata vice president Mike Neises and RumChata sponsored Indy car drivers Marco Andretti  and James Hinchcliffe. The check represented the total proceeds donated by The RumChata Foundation from special edition red, white and blue logoed RumChata bottles.  (Left to right: Marco Andretti, Terence Jung, Mike Neises, James Hinchcliffe)

Tanduay Asian Rum sponsored Miami New Times' Best of Release Party at the Rusty Pelican in Key Biscayne, FL. The event named more than 400 of the best places to shop, eat, drink, and party in the popular South Florida city. Guests enjoyed an evening of music, dancing, light bites crafted by famed Miami restaurants, cocktails and classic retro video games.