Why Patrón Jumped Into Augmented Reality — and What’s Next
Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has long prided itself on embracing technology: Patrón was among the first spirit brands with virtual reality and Amazon...
Heaven Hill’s Denny Potter Talks Family, Legacy, Whiskey’s Future
Denny Potter is Heaven Hill Distillery's Master Distiller. He has two decades of experience, working on Cruzan, Jim Beam and Maker’s Mark prior to joining Heaven Hill in 2013. I recently spoke to him...
Bacardi Welcomes New CEO, Mahesh Madhavan
Bacardi Limited, the largest privately held spirits company in the world, today announced that 20-year company veteran Mahesh Madhavan will take over the chief executive leadership role effective immediately.
As announced in March, Madhavan succeeds...
Buffalo Trace Announces 2017 Antique Collection
Buffalo Trace Distillery has released details on its 2017 Antique Collection.
The highly anticipated collection will once again feature five limited-release whiskeys of various ages, recipes and proofs. The 2017 Antique Collection whiskeys will be...
Southern Glazer’s Shares Their 2017 Fall Alcohol Trends
Southern Glazer’s Wine & Spirits recently shared insights into fall wine and cocktail trends in both the on- and off-premise categories. With limited space on the shelf and behind the bar, off- and on-premise...
4 Quick Facts About Craft Tequila
Sales remain sunny for tequila. The category grew 5% last year in the U.S., with the big premium brands leading the charge. Luxury brands are also booming.
U.S. consumers are thirsty for craft tequila, and...
Why Age Whiskey at Sea?
Anchored miles off the shoreline of Montauk, NY, is the shark tracking vessel Ocearch. The 126-foot ship rises and dips with the waves, motion that sloshes around bourbon aging in barrels in the belly...
Should Retailers Fear Amazon’s Whole Foods Purchase?
The e-retailer giant Amazon raised eyebrows last month when it purchased the national grocery chain Whole Foods for $13.4 billion. Amazon it seems will continue to blur the lines between digital and physical retail.
What...
Gruppo Campari Sells Carolans and Irish Mist to Heaven Hill
The global drinks corporation Gruppo Campari announced this morning that it has agreed to sell the Carolans and Irish Mist brands to Heaven Hill Brands.
The sale is reportedly worth $165 million. The closing date of the transaction...
Q&A: Scott Moore on the State of the Off-Premise Industry
Scott Moore recently joined the Southern Glazer’s Wine & Spirits team as the company’s SVP of Off-Premise National accounts. He’s responsible for supplier planning, as well as driving development and implementation of customer annual...
