Interview: Jägermeister’s CEO On The Future Of The Brand
The more things change for Jägermeister, the more they stay the same. Despite a new bottle and newly named U.S. importer for the world’s eighth best-selling premium spirit, Jägermeister’s 56-ingriedient recipe remains unaltered since 1935.
In 2015 the...
Johnnie Walker Launches ‘Blenders’ Batch’ Experimental Program
Johnnie Walker announced today the introduction of its new Blenders' Batch series into the U.S.
The program is intended to highlight the "art of blending" that goes on in Johnnie Walker production.
These labels of these limited-edition, experimental...
Why Imported Whisky Is Booming
Lost beneath the hubbub about the boom in American whiskey are some exceptional numbers in the U.S. for the rest of the world’s whiskies. For example, while the spirits industry has grown accustomed to...
Brockmans Gin Expands Into Vermont, New Hampshire and Maine
Brockmans Gin has continued its U.S. expansion by opening up distribution in Vermont, New Hampshire and Maine.
This new distribution will begin in spring. Brockmans has appointed Horizon Beverage as its broker to lead the push for growth...
Rob Patridge, OLCC Chair Instrumental In Cannabis Regulation, Announces Resignation
The chair of the Oregon Liquor Control Commission, Rob Patridge, announced this week that he will leave the position for a private-sector job.
Patridge was appointed to the position in July 2013. He is perhaps best...
Bacardi Names New CEO
Bacardi Limited, the world’s largest privately held spirits company, today announced its next CEO.
Mahesh Madhavan, a 20-year Bacardi veteran who is currently a member of the company’s Global Leadership Team and Regional President of...
6 Scotch Strategies From Diageo In 2017
Global drinks giant Diageo counts 111 Scotch brands among its portfolio. This spans the styles and includes Johnnie Walker, J&B, Bell’s, Lagavulin, Buchanan’s, Oban, Talisker, Mortlach, The Singleton and more. To share its Scotch strategies for...
Ilegal Mezcal Gains National Distribution After Bacardi Investment
Ilegal Mezcal has entered into a national distribution agreement with Southern Wine & Spirits (Southern Glazer’s).
The brand will be part of Southern Glazer’s Transatlantic Spirits division, the companies said in a press release, following a minority stake investment...
A Competition That Judges Spirits Differently
Spirits are graded with unusual parameters in The New York International Spirits Competition (NYISC).
Judges still blind-taste entries, and receive info about style, age and geographical origin. But they also get to see the market price of each...
7 Whiskey Trends To Watch In 2017
What trends will drive whiskey in 2017? The brown-spirits boom shows little sign of decline, so this year will likely be defined by further growth.
After all, increasing numbers of people are gaining interest in whiskey. Brands...
