What’s Behind the Absinthe Revival?
When was your first experience with absinthe? Perhaps, as with me, it was in college, with a bottle avoy
muggled in from Europe. Your expectations to hallucinate were not met. Rather, you thought, “This is...
Is Gin the New Craft Beer?
Global trends often preview local trends.
Who would have guessed in the early 2000s that craft beer would be such a huge trend? What started off as just a few local brews sold locally, inched...
Corazon Tequila Packaging Updates
Corazon Tequila has announced new packaging. The new packaging puts the focus on quality and craftsmanship, the company says.
After five years on the market, Corazon realized that its packaging did not reflect the heritage, authenticity,...
Van Winkle Bourbon Annual Release
The annual release of the Van Winkle bourbons will begin in November.
Unfortunately, the company says, the angel's share was worse this year than in past, meaning lower whiskey yields in 2015.
"The result is less 15 year-old...
Independence Pays Off for Edrington
It’s been a full year since Edrington launched Edrington Americas, its wholly owned sales, marketing and distribution company for the U.S. market. I talked to Raul Gonzalez (pictured above), Marketing Director for single malts at Edrington, about the...
Russell’s Reserve Single Barrel Rye
Russell’s Reserve has unveiled its Single Barrel Rye.
"Rye Whiskey is booming, and Master Distillers Jimmy and Eddie Russell are responding the only way they know how – a 104 proof, barrel-aged spice bomb like only...
Does Rum Age Better, Under the Sea?
Seven Fathoms Rum, true to its name, ages rum in an unusual place: 42 feet underwater. (1 fathom = 6 feet.) We recently caught up with Nelson Dilbert (above, left), co-owner and co-master distiller...
Maker’s Mark Lets Retailers Customize in ‘Private Select’ Program
Whiskey enthusiasts can now make their own Maker’s Mark.
The company announced its newest program this week — Private Select.
This program allows retail customers to “make their own Maker’s,” the company says, by finishing fully-matured cask strength Maker’s...
Whiskey, Across America
Whiskey is now made locally, everywhere in America.
The founders of Hudson Whiskey had not intended to produce craft spirits. The company operates on farmland originally purchased ten years ago to become a rock-climbing ranch. But neighbors...
A Global Phenomenon: Bourbon Continues to Boom
The chant “Buy American” can now be heard in bars and cocktail lounges around the globe. According to the Beverage Information Group, Bourbon is one of the bankable beverage trends in the U.S. Sales...
