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Podcast: The Top Cocktail Trends of 2024

In this episode of our On & Off podcast, we talk the top drinks trends of 2024, with Andrew Freedman, founder of the San Francisco-based agencies af&co. and Carbonate, and Leith Steele, senior strategist...

How Retailers Will Handle Allocated Whiskey in 2024

How to handle allocated whiskey and the people who chase these products will remain a dominant retail story in 2024. You know these people. They burst into your store and ask for Blanton’s. They follow...

Campari Buying Courvoisier

Italian spirits company Campari Group announced Dec. 14 that it will acquire the Cognac brand Courvoisier from Beam Suntory. The deal — the largest in Campari Group’s history — is valued at about $1.32 billion and expected to...

Doritos Bottles Nacho Cheese Spirit

As brand crossovers continue into the alcohol space, Doritos today unveiled a collaboration with the flavor company Empirical: Empirical x Doritos Nacho Cheese Spirit. This limited-release smells and tastes just like the real thing, the...

Brandy and Cognac: Welcoming a New Generation

Brandy and Cognac, which had boomed during the pandemic, appears to have hit a speed bump, as consumers facing inflationary pressures pull back on spending on luxury items. Volume consumption for the Brandy and Cognac...

Pronghorn Invests In New England Barrel Company

Pronghorn, a platform that's rethinking the template for how to effectively diversify industries for any underrepresented group, has named New England Barrel Company (NEBCo) as the next seed investment in its spirits portfolio of...

Diageo Unveils 2023 Special Releases Scotch Whiskies

Diageo has revealed its 2023 Spirited Xchange Special Releases Scotch Whisky Collection, an annual compilation of limited-edition single malt releases. The 2023 lineup consists of eight bottles selected by Master Blender Dr. Stuart Morrison to...

Crown Royal Bottles 30YO Whisky

Canadian Whisky brand Crown Royal has announced the release of Crown Royal Aged 30 Years. Each whisky in this blend was distilled in the brand's Coffey still, one of the few of its kind operating...

New Release: Wild Turkey Generations

Wild Turkey Distilling Company has unveiled Wild Turkey Generations, a first-ever collaboration from three generations of the iconic Russell family of whiskey makers. This is a blend of four whiskies meant to showcase the varied...

Buffalo Trace Announces Eagle Rare 25

Buffalo Trace Distillery today announced the release of Eagle Rare 25. At 25 years old, this marks the oldest expression released from the Eagle Rare portfolio. Buffalo Trace Distillery has conducted thousands of experiments over the...

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