Rum’s Conundrum

The rum category seems always on the cusp of cashing in on the brown spirits vogue that has made stars of whiskey and brandy. Overall, the category is flat but many of the top...

Why Flavored And Spiced Rums Remain Hot Sellers

The bright spot in the rum category these days is the vibrant flavored segment, especially the spiced variants. The flavored rum category is growing and evolving, almost as a separate entity from light and dark...

Interview: Louisiana Spirits’ Trey Litel On The Future of American Craft Rum

You may not think of Louisiana as rum country. But before the Revolutionary War, the state’s sugarcane plantations were so flush with rum that it became a form of local currency. And prior the...

4 Things To Know About Jamaican Rum

Premium rum is shaping up as the next big sipping category. More Americans are becoming spirits connoisseurs after the recent successes of premium whiskey and tequila. And with how much modern consumers love to...

Brand Spotlight: Diplomático, and Venezuelan’s Strict Rum Rules

Rum production operates under different rules depending on the country. Unfortunately, some are laxer than others. Not Venezuelan. Quite the opposite, explains Gilberto Briceño, Master Distiller for Rum Diplomático, which lies at the foot of...

U.S. Government Renews Havana Club Trademark for Pernod Ricard; Court Battle Continues

The fight over Havana Club Rum took another turn this week, as the American government renewed the brand's trademark for Pernod Ricard. The renewal of the trademark registration in the United States is valid through January...

Bacardi Testifies Before Congress in Havana Club Rum Matter

Bacardi continues to defend its ownership of Havana Club Rum. The U.S. government last month granted renewal of the rum's registration to the Cuban government. In response, Bacardi FOI'ed the decision. And on Feb. 11, at the request of the...

Caribbean Rums are Positioning Themselves as Sippers

Everybody thinks of whiskey as enjoyable straight up in a glass. But why not rum? Why do many consumers consider this spirit more suitable for shots, punch or vacation-time cocktails? Anyone who’s ever drank premium...

Does Rum Age Better, Under the Sea?

Seven Fathoms Rum, true to its name, ages rum in an unusual place: 42 feet underwater. (1 fathom = 6 feet.) We recently caught up with Nelson Dilbert (above, left), co-owner and co-master distiller...

The Spice Trade

Flavored and spiced rums drive business by promising the beach in a bottle. Sun, sand and surf — lazy summer days and easy-drinking rum cocktails continue to attract a thirsty, young LDA crowd. Spiced and...

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