The Craft of Tequila: How Artisanal Techniques Have Lifted The Category

At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at retailers’ doors, it’s difficult to assemble a price assortment that...

Interview: How Patrón Stays Small-Batch Despite Its Large Size

Patrón Tequila has used artisanal production techniques well before that trend swept through spirits and marketing. The brand has long positioned itself as ultra-premium and has become a giant of the top-shelf. Still, the company...

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