New Head Distiller at Hangar One Indicative of Women’s Expanding Roll in Spirits
There’s a women’s movement in spirits that is rapidly expanding. Top roles in production and representation are increasingly filled by females. Hangar One Vodka is in line with this trend. Last January, the brand named Caley...
Interview: How Stoli Adapted to the Gluten-Free Consumer Lifestyle
Stoli Group USA recently introduced Stoli Gluten Free, a new vodka made from corn and buckwheat. The latest addition to Stoli’s portfolio features the words “Gluten Free” on the front label and meets the...
How Flavored Vodkas Adapted to Mixology and the Modern Consumer
One of the keys behind making exceptional cocktails is the concept of sessionability, a term used to describe a drink guests can enjoy throughout an evening without it becoming tiresome, overbearing or otherwise unsatisfactory....
How American Vodkas Highlight Origin To Compete With Imports
Like amber fields of grain, a wave of patriotism is rousing sentiments and opening pocketbooks of American consumers. Certainly, a buy-American impulse is helping sales of domestic vodkas, many of which have made that...
Interview: Nicole Portwood On Tito’s Vodka Turning 20
There was a time when Tito’s Handmade Vodka was not ubiquitous. That was before the oil-driller-turned-mortgage-salesman-turned-craft distiller Tito Beveridge hand-built his own copper pot still in Austin, TX, in the ‘90s.
Two decades later, his vodka brand...
How Imported Vodka Will Perform in 2018
Imported vodka brands face a challenging environment in the U.S. market. Overall growth remains fairly flat and imports face competition from domestic vodka and American craft brands. And of course, brown spirits (especially whiskey)...
