Scotch

Independence Pays Off for Edrington

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It’s been a full year since Edrington launched Edrington Americas, its wholly owned sales, marketing and distribution company for the U.S. market. I talked to Raul Gonzalez (pictured above), Marketing Director for single malts at Edrington, about the...

Scotch Tax Cut Generates $137M for Treasury — SWA Seeks More Cuts

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A 2% tax cut last year on scotch prices drove $137 million in additional revenue for the United Kingdom treasury, according to the Scotch Whisky Association (SWA). The cut was the UK’s first tax decrease...

Johnnie Walker Blue Label 2016: Year of the Monkey

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Continuing the Johnnie Walker Blue Label Lunar New Year pack series, the company has launched Johnnie Walker Blue Label 2016: Year of the Monkey. This commemorative bottle is available now, in limited release, at retailers across the country. The suggested retail price is $258...

Interview: How The Macallan Markets to Millennials

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What do Millennials know about scotch? Probably that their dad and grandfather drink it. But do they know the difference between a single malt and a blend? Islay versus a Speyside? Are all scotches smoky?...

Johnnie Walker Red Adds Nutritional Info, Alcohol Content To Packaging

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Johnnie Walker will soon provide consumers around the world with on-pack alcohol content and nutritional information. Beginning early autumn, new labels for bottles of Johnnie Walker Red Label go into production and will then be shipped to...

Imported Whisky Trends in 2018

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While all the talk the past few years has been about the astounding rebirth of the American whiskey category, producers of many of the world’s best- known imported whiskeys are similarly counting their lucky...

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